2. Scale

We are the fourth-largest quick service restaurant company in North America based on market capitalization, and the largest in Canada. We have 3,750 restaurants in our system, including 3,148 in Canada and 602 in the United States. We are the market leader in Canada, where four out of every 10 quick service restaurant (QSR) visits takes place at one of our restaurants, and eight out of every ten cups of coffee sold in Canada are poured at Tim Hortons locations. We lead QSR traffic, which represents 63% of the Canadian food service market. In the U.S., we are building our presence in key growth markets, accelerating the time it takes to build density that increases convenience for our guests while also building our advertising scale.