Attacking daypart, category and marketing opportunities to drive same-store sales
investing to build our scale and brand in new and existing markets
growing differently in ways we haven't grown before
leveraging our core business Strengths and franchise system
Develop restaurant penetration in Canadian growth markets. Development focus is primarily in Quebec, Western Canada, Ontario and major urban markets
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Also target smaller communities as part of our broader development strategy, primarily through standard restaurants, but we will also test a new, flexible restaurant design
Complement standard restaurants both in Canada and the U.S. with non-traditional formats and locations
Deploy most of our U.S. capital into our most developed growth markets, accelerating the time needed to increase density, becoming more convenient and increasing marketing scale
