Attacking daypart, category and marketing opportunities to drive same-store sales
investing to build our scale and brand in new and existing markets
growing differently in ways we haven't grown before
leveraging our core business Strengths and franchise system
Broaden the pilot of our new restaurant format in Canada designed to increase capacity and throughput
In the U.S., roll out successful innovations from our new-concept restaurants, such as interior and exterior features, equipment and menu innovations, in new restaurants and renovations
Extend our service advantage in Canada through our hospitality strategy
Opportunistically pursue strategic alliances and partnerships to increase brand awareness and to accelerate average unit volumes in existing locations
Open up to 120 multi-format restaurants over five years through a Master License Agreement with the Apparel Group in the Gulf Cooperation Council. Based on success, evaluate additional regions for expansion
Expand Cold Stone Creamery®co-branding concept in Canada and the U.S.
