Strategic Growth Plan |
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Attacking daypart, category and marketing opportunities to drive same-store sales |
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investing to build our scale and brand in new and existing markets |
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growing differently in ways we haven't grown before |
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leveraging our core business Strengths and franchise system |
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Leverage menu innovation
To grow morning, lunch and snacking dayparts |
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Grow hot and
cold beverage category and market share |
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In the U.S., continue to test and implement menu opportunities
that further differentiate us as a Cafe and Bake shop destination |
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Leverage our marketing strength to drive average same-store sales growth
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In Canada, we will use our scale to reinforce our price-to-value position and brand equity |
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We will increase our advertising and marketing investments across the U.S., with particular emphasis on targeted investments in our most developed markets in order to more sharply define our brand position as a Cafe and Bake shop and highlight our unique offering |
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