More Than
A Great Brand
2010–2013 Strategic Plan
Attacking daypart, category and marketing opportunities to drive same-store sales
Investing to build our scale and brand in new and existing markets
Growing differently in ways we haven’t grown before
Leveraging our core business strengths and franchise system
Our Investment Story
Making A True Difference™
Individuals
Communities
The Planet
 
2010-2013 strategic plan - Working to make a great brand even greater. Strategic Enablers: People, Culture, Communities, Sustainability
 
Driving Same-Store Sales Investing Opportunities Growing Differently Leveraging Strength
Driving Same-Store Sales Investing Opportunities Growing Differently Leveraging Strength
Tell me more >
Tell me more >
Tell me more >
Tell me more >
 
Tim Hortons has a powerful performance track record delivered over the course of our 46-year history. We are an industry leader for several reasons, but a key driver is our relentless quest to make great things even better. We have developed a strategic plan for 2010 to the end of 2013 that charts an exciting future. We are building upon our position of strength and pursuing new avenues of potential growth.