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Attacking daypart, category and marketing opportunities to drive same-store sales
- Leverage menu innovation to grow afternoon and evening snacking dayparts. Maximize lunch opportunities, including sandwich and soup offerings
- Grow hot and cold beverage category and market share
- In the U.S., test and implement menu opportunities that further differentiate us as a cafe and bake shop destination
- Leverage our marketing strength to drive same-store sales
- In Canada, we will use our scale to reinforce our price-to-value position and brand equity
- In the U.S., we will pursue other means, such as community involvement, sponsorships and other forms of communication, to supplement traditional advertising to reinforce our brand us a cafe and bake shop destination
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