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Growing differently in ways we haven’t grown before
- Extend our service competitive advantage in Canada through a new hospitality strategy
- Expand Cold Stone Creamery® co-branding concept in Canada and the U.S.
- Pilot a new concept restaurant in certain U.S. markets to differentiate our brand as a cafe and bake shop destination
- Pilot a new restaurant format in Canada designed to increase capacity and throughput
- Opportunistically pursue strategic alliances and partnerships to take our brand to new U.S. markets and to accelerate average unit volumes in existing locations
- Assess international market opportunities, risks and potential business models to support the development of an international growth strategy
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