More Than
A Great Brand
2010–2013 Strategic Plan
Attacking daypart, category and marketing opportunities to drive same-store sales
Investing to build our scale and brand in new and existing markets
Growing differently in ways we haven’t grown before
Leveraging our core business strengths and franchise system
Our Investment Story
Making A True Difference™
Individuals
Communities
The Planet
 
Making A True Difference™ - The Planet Back to Making a True Difference
  Commitments Goals What we are doing
Environmental Stewardship Reducing the waste we create from all aspects of our business 5% reduction in packaging within our supply chain and manufacturing operations by 2012. Waste auditing and reduction planning.
Hosting supplier focus groups on reusable packaging.
Commitments - Recycling Programs Work to achieve a solution so that our paper cup is accepted in recycling and composting systems in local municipalities. Currently recycling (or composting) our cup at over 400 locations and working to increase these recycling options in other jurisdictions.
Reducing the energy, carbon emissions and resources we use in all aspects of our business
Commitments - Reducing Emissions
5% energy and water use reduction for all our corporate buildings and new restaurant construction by 2011. Establishing our baseline footprint and evaluating potential operational and technological modifications
for our buildings.
Register 2 pilot restaurants for Leadership in Energy and Environmental Design (LEED®) certification in 2010. Incorporating green building best practices into our standard restaurant designs.
  5% increase in fuel efficiency for our distribution fleet by 2011. Improving vehicle and route selection and pallet optimization, and enforcing speed control and anti-idling policies.
Supply
Chain
Ensuring best practices are embedded across our supply
chain
Commitments - Best Practices
Implement our Business Partner and Supplier Code of Conduct and develop a supporting auditing program in 2010. Working with our business partners and suppliers to effectively implement and audit our Business Partner and Supplier Code of Conduct.
Develop an independent audit and verification program for our coffee sourcing in 2010. Begin auditing and verification in 2011. Working with our coffee partners and external experts to develop an auditing and verification program.
Click here for more information For more information on what we are doing with respect to all of our sustainability and responsibility initiatives, please visit our website at www.timhortons.com