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Commitments |
Goals |
What we are doing |
| Customers |
Offering menu options that provide our customers with balanced choices |
Provide menu options that meet or exceed nutritional guidelines and educate our customers on these products. |
Complying with current and proposed trans-fat regulations across our entire menu. |
| Reducing sodium by over 19% across our soup offering. |
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| Working to provide a hospitable and welcoming overall experience that makes our customers feel appreciated |
100% response on customer service inquiries. |
Ensuring that every customer receives a phone call, an email or a letter response providing next steps or resolution to his or her inquiry. |
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Ongoing implementation, communication and measurement of our comprehensive Food Safety Plan across all our restaurants. |
Providing food safety training and certification and food safety audits for every restaurant, twice a year. |
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| Employees |
Championing a culture where people are treated fairly and are given the opportunity to succeed  |
All permanent corporate employees to have an Individual Development Plan and receive an annual performance review. |
Managers and employees are reviewing progress against their Individual Development Plans on an annual basis. |
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| All corporate employees to be trained in our Standards of Business Practices. |
Providing annual training in order to review and reaffirm employee commitment to follow our business practices and ethical standards. |
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| A minimum of 90% of corporate employees will feel proud that they work for our company. |
Measuring pride in working for Tim Hortons and pride in our brand as key performance indicators for employee engagement. |
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| Partners |
Managing our stakeholder relationships with honesty, transparency and respect |
Pilot a Sustainability and Responsibility Advisory Council of external experts in 2010. |
Seeking the advice of external sustainability and corporate responsibility experts to help shape our initiatives and programs. |
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Issue our first Sustainability and Responsibility Report in 2011 using the Global Reporting Initiative (GRI) Guidelines. |
Following the GRI G3 Guidelines, we are identifying, prioritizing and beginning dialog with key stakeholders. |
