More Than
A Great Brand
2010–2013 Strategic Plan
Attacking daypart, category and marketing opportunities to drive same-store sales
Investing to build our scale and brand in new and existing markets
Growing differently in ways we haven’t grown before
Leveraging our core business strengths and franchise system
Our Investment Story
Making A True Difference™
Individuals
Communities
The Planet
 

Tim Hortons is passionate about working with the communities we serve, the people within those communities, and – through our environmental work – the planet itself.

It’s a passion that’s fueled by a simple conviction: that we are not just a good corporate citizen, but an active participant and partner for positive change in the world.

The sustainability and responsibility framework outlined here includes commitments and goals that demonstrate our focus on making a true difference. This framework provides the basis for our sustainability and responsibility reporting in the future, including our first full report to be published in March 2011.

 
Making A True Difference™ - Individuals Making A True Difference™ - Communities   Making A True Difference™ - The Planet
Individuals
Communities
The Planet
 
Customers
Offering menu options that provide our customers with balanced choices. Working to provide a hospitable and welcoming overall experience that makes our customers feel appreciated
 
Employees
Championing a culture where people are treated fairly and are given the opportunity to succeed
 
Partners
Managing our stakeholder relationships with honesty, transparency and respect
 
 
Children
Together with our Store Owners (franchisees), making a meaningful contribution to the lives of children in our communities
 
Community Success
Together with our Store Owners, helping make our communities a better place to live in
 
Tim Hortons Coffee Partnership
Helping build viable coffee communities
 
Environmental Stewardship
Reducing the waste we create from all aspects of our business

Reducing the energy, carbon emissions and resources we use in all aspects of our business

 
Supply Chain
Ensuring best practices
are embedded across our
supply chain
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